An Inside Look at the Australian Esports Market -- Chris Smith (Founder, BIG Esports and Co-Founder, Shade Crew)

Chris Smith is the Founder of BIG Esports, a consultancy that helps non-endemic brands understand the esports industry, and the Co-Founder of Shade Crew, an influencer collective that promotes and develops the careers of online gaming talent. Earlier in his career, Chris worked in marketing, journalism, and community management within the esports space. In this episode, we discuss what major game publishers are doing to develop the esports ecosystem around their popular titles. Chris also offers insight into the Australian esports industry and highlights key differences from the American and European markets. Finally, we debate the future of the franchise system, the growing popularity of battle royale games, and the potential for a correction in esports team valuations. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.