EPISODE · Aug 17, 2020 · 41 MIN
An inside marketing view from Adidas
from The Marketing Companion · host Mark Schaefer and Brooke Sellas
In this special episode, Mark Schaefer talks with Adidas global brand communications director Fabio Tambosi. We explore how the pandemic is re-defining sports, the consumer behaviors that are changing forever, the eCommerce surge, how Adidas pulled off the world's biggest social media hack, and business lessons from LeBron James.
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