An Insider's Look at the Taiwanese Bike Industry with Jayu Yang

Jayu Yang is one of the most experienced entrepreneurs in the Taiwanese bike industry. Her grandfather started Kenda tire in 1962. And she carried on the family tradition by taking over her father's business Kendstone In 2001. Kendstone is among the top premium bicycle assemblers in Taiwan.In Taiwanese culture, women were not typically considered for running a family business. Therefore her path to running Kendstone was unexpected as her father was in need of a trusted manager during a time of crisis. She grew the company substantially throughout the two thousands and sold the company in 2019 and stayed on as the CEO until 2021.This conversation aims to give you a look inside the workings of the cycling industry from a Taiwanese perspective.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter