An Insider’s Scoop On The Multibillion-Dollar Liquor Industry

Francisco Tonarely, co-founder of the award-winning Grand Brulot VSOP Cognac Café, breaks down the inner workings of the spirits industry and how his brand stands out in a very crowded field. He’s got expert advice on how you can innovate, pivot, and turn your brand into something unique and memorable.If you enjoy this episode, please consider leaving a rating and a review. It makes a huge difference in helping us spread the word about the show.Thanks for listening! To join our #POSITIVITY community or to learn more about Moshe, visit https://linktr.ee/moshepopackTopics:1:15 – What is Grand Brulot’s flavor profile and how is it aged? 5:15 – The unique three-tiered barrier to entry in the spirits industry.9:45 – How Francisco’s team launched Grand Brulot.13:00 – How the cognac industry compares to tequila.15:30 – Moshe and Francisco discuss how to hire loyal and effective employees.20:30 – How to have tough conversations with employees.24:00 – Francisco’s #1 piece of advice for entrepreneurs.