An Insider’s Take (From Gianna Whitver) on Sustainability at Tradeshows & Conferences

In our latest episode, Tammy chats with special guest, Gianna Whitver, who has extensive experience in both marketing and events, particularly in the cybermarketing space, to discuss how sustainable practices are reshaping the events industry. They’ll discuss their insights on how aligning marketing strategies with sustainability goals can elevate brand impact while minimizing environmental footprints. They'll also dive into real-world examples of event planner challenges, creative solutions, and measurements of success of sustainable initiatives, ensuring that their events not only deliver attendee value, but also do good for the planet.   RESOURCES - https://www.linkedin.com/in/giannawhitver/ https://cybersecuritymarketingsociety.com/ https://www.cybermarketingconference.com/ https://www.milehighworkshop.org/ https://www.raicescyber.org/ https://fosteringhopepa.com/ https://www.blackhat.com/us-24/ https://www.rsaconference.com/events/2025-usa