An Insider's Take on the Automotive Industry: ActivEngage’s Ted Rubin

On this episode of Authentically Successful, host Carol Schultz sits down with guest Ted Rubin, a highly successful CEO in the automotive tech industry. They discuss topics such as the importance of evolving conversations, messaging solutions, and how to succeed in the automotive industry. Ted’s company, ActivEngage, aims to help automotive companies sell and service more cars through an improved customer journey. It ultimately serves manufacturers, dealers, and aggregator sites, so it's crucial for employees to help both parties and not focus solely on the end customer. You’ll hear how ActivEngage became profitable in its first year. This technology is significant in facilitating effective and secure enterprise solutions for its customers, including at large organizations like General Motors, AutoNation, and Auto Trader, Ted says. His career progression through the automotive industry brought him a diversity of skills from working in operations, sales, technology, analytics, and M&A. Tune in to learn about the challenges and benefits of working in the tech and automotive industries, as well as how to prioritize employee engagement and create meaningful connections with both clients and customers. Learn more about Ted Rubin and ActivEngage.You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and YouTube.