An Insider's Take on the Downfall of Mid-Aughts Digital Media

If we're in one era of content that goes viral online, we're at the end of another. On Today's Show:Ben Smith, editor in chief of Semafor, former media columnist for The New York Times, and the author of Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral (Penguin Press, 2023), traces the rise and fall of digital media upstarts like HuffPost, Gawker and BuzzFeed. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.