An International CEO's Personal Brand Story

Ever wonder what it takes to get to the top and if you can do it? In this episode, Shannon Peel goes back in time to 2019 to share a case study of International CEO, Anthony Gruppo's personal brand story. What was the Internet saying about him and did it match what he shared with her while writing his book, Pushers of the Possible. She explored what he said on social media and what others said about him to determine if his brand story was concise or misaligned. If you want to know how to craft a professional corporate personal brand, listen to this episode.