EPISODE · Mar 24, 2026 · 21 MIN
An Interview with Ali Turpie
from SGPT Marketing · host Hamper Agency
In this episode, Miles sits down with Ali Turpie, founder of Calm + Chaos, on-site at his gym in West Byfleet. Ali’s story is unlike most. After losing his father at a young age and later suffering a major stroke that left him unable to speak, fitness became the foundation for his recovery. That journey led to the creation of Calm + Chaos - a brand built around the balance of calm and chaos, combining small group personal training with recovery-focused offerings like pilates and sound baths. They dive into the full journey of building the gym, from training clients in a garage to opening a 2,500 sq ft facility, including the challenges that come with it: Delays in opening and the financial pressure that comes with it Navigating cash flow and overheads before revenue kicks in Generating leads and selling memberships for the first time Signing 67 members pre-launch and managing early growth The emotional rollercoaster of sales and self-belief as a new gym owner Defining a clear demographic and building a brand that speaks directly to them Ali also shares what day-to-day life really looks like in the early stages of running a gym, the importance of training for maintaining performance and why staying true to who you want to help is one of the most powerful advantages you can have. This is a raw, honest conversation about resilience, identity and building something meaningful from the ground up. If you’re opening a gym - or in the early stages of one - this episode will give you a real look at what it actually takes. 👉 Learn more at www.hamperagency.co.uk 📩 Email: [email protected] 📱 Follow us on Instagram: @hamperagency
What this episode covers
In this episode of the SGPT Marketing Podcast, Miles visits Ali Turpie, founder of Calm + Chaos, to unpack the story behind one of the most unique gym brands in the space. Ali shares his journey from personal tragedy and a life-changing stroke to building a gym centred around both physical and mental wellbeing. They also dive into the realities of launching a facility - from delays and cash flow challenges to selling memberships and finding product-market fit. A raw, honest conversation for any gym owner navigating the early stages of growth.
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An Interview with Ali Turpie
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