An interview with Arthur Germain, Principal of Communication Strategy Group

The Angels had Charlie, that time-traveling dude in Quantum Leap had a Dean Stockwell hologram, Spider-Man has his best buddy Ned and here on Spark: The Innovate Long Island Podcast, we are absurdly lucky to have Arthur Germain as our “man in the chair.” An innovator, entrepreneur and a bona fide genius, Arthur is cut from the classic ink-stained writer/editor mold, with a modern-day finish. He launched Communication Strategy Group in 2005 as an experiment combining boutique-firm intimacy with folksy storytelling; flash forward 16 years, one drawn-out Great Recession and a corporation-clobbering global pandemic, and CSG is still going strong, refining its “brand storytelling” capabilities and assembling an impressive client list, with customers lining up for key services including website development, video production, all manners of marketing collateral and, of course, podcasts. In today's conversation, Arthur joins Spark host Gregory Zeller to discuss how COVID-19 has changed everything in the marketing world -- and how, for CSG and its innovation mission, the song remains the same.