An interview with Firehouse Subs President Mike Hancock

Who is Mike Hancock? We find out in this week’s episode of the Restaurant Business podcast A Deeper Dive. Hancock recently took over as president of Firehouse Subs for longtime CEO Don Fox. Hancock has worked for Firehouse Subs parent company Restaurant Brands International. He started with the chain as chief operating officer last year after serving in a similar role at the Canadian chain Tim Hortons. Hancock discusses his views of Firehouse after a year with the chain, including its strengths and opportunities. He discusses technology in particular and the brand’s foundation. We also get into a discussion on the future of the brand. And I can’t help but ask him about Tim Hortons.