AJ Rivera is a Fitness Business Mentor helping Personal Trainers and studio owners scale their income and impact.

In this episode, AJ joins Adam in providing marketing tactics, tips, and tools that are sure to benefit your business, regardless of industry or market.

Episode Discussions:

• Simple email autoresponders
• How to craft an offer
• Direct response marketing
• How you should always sell ethically
• Importance of having higher ticket and higher prices to build your business
• The issue with word-of-mouth marketing

1:36

AJ's Start

-Rented out children's dance facility

-Gym owner

-Began helping other fitness professionals

+"Field of Dreams Syndrome" and "Hope Marketing"

5:07

AJ's advice for all entrepreneurs:

-Be confident in what you're selling.

-Know it's a good quality product

-Turn every bad thing into a good thing

"Done is better than perfect." -Dave Rogenmoser

6:28

Word-of-mouth marketing

-Word-of-mouth marketing isn't a marketing plan

-Counting on other people to bring you business

-People don't design their business for the right amount of shareability

8:15

Mistakes, Lessons, and Systems

+The use of "Daily Deals"

 +AJ's marketing funnel

- Have a system for lead acquisition

-"6 Week Fitness Challenge" – created a true marketing campaign

-Upselling customers

-Email autoresponders  

"Online tools work as well or better for offline business simply because their competitors aren't' doing it."-Adam

14:20

Coaching, consulting & selling

+Used collective advice from mentors.

"I remember how impactful the mentors in my life had been.

It changed my whole life. I'm not here right now if it's not for them." -AJ

+Enjoyed development from the business side of fitness.

+Tools:

-Have a simple email system and offering

-Get familiar with direct response marketing

-Learn how to sell ethically 

18:24

+The correlation between higher prices and happier customers (see episode 14)

+Not only do you attract better customers but they get better results.

20:07

How to position yourself to raise prices

"You need to sell a program you would be happy your mom bought."

-AJ

23:04

The future of marketing for fitness pros and business owners

-The shift to higher end programs

-Audience building and brand awareness

-Offering true value

-The use of Facebook Live

"Everyone is obsessed with leads and sales...you need to build your audience, awareness, and authority"-AJ

If you have a fitness business and are looking to take it to the next level,

connect with AJ:

• Facebook (best way)
• AJ-Rivera.com
• YouTube

 Mentioned in this episode:

• The Power of Pricing – How Higher Prices Lead to Happier Customers – Episode #14
• com

Contact Adam: [email protected]

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