EPISODE · Feb 25, 2026 · 12 MIN
An interview with Luke Harries, Growth / Engineering at ElevenLabs
from Scaling Europe · host Sebastian Johnson
ElevenLabs is not just one product. It now runs an API business, a creator platform and a fast scaling enterprise agents unit that barely existed a year ago. Luke Harries leads growth across it, and his approach is simple: if revenue stops when you step away, you have not built a system. Inside the company, intensity is deliberate. The goal is an Olympic level team, with low ego as a hiring filter.The Scaling Europe show is presented by Deel - check them out here:https://get.deel.com/ruynb7o4lfjkSponsors:SurrealDB: The multi-model database for AI agents. Check them out here: https://surrealdb.com/Omni: The AI analytics platform trusted by fast-growing companies like Perplexity, Synthesia, and dbt Labs. Check them out here: https://omni.co/Venture Comet: The platform that gives startups and scale-ups real-time equity tracking, daily business insights and automated management information. Check them out here: https://venturecomet.com/Timestamps:0:12 - ElevenLabs Summit in East London1:02 - Three businesses at ElevenLabs explained2:19 - Enterprise growth channels discussed3:36 - Transition from creative to enterprise business4:00 - From nothing to millions5:14 - New channels for growth strategies6:12 - Exciting marketing stunts planned6:40 - Personal career journey and transitions7:50 - Engineering mindset for growth systems8:12 - Importance of building a pro system10:34 - Cultural values at ElevenLabs11:16 - Balancing execution with a positive culture
What this episode covers
ElevenLabs is not just one product. It now runs an API business, a creator platform and a fast scaling enterprise agents unit that barely existed a year ago. Luke Harries leads growth across it, and his approach is simple: if revenue stops when you step away, you have not built a system. Inside the company, intensity is deliberate. The goal is an Olympic level team, with low ego as a hiring filter.The Scaling Europe show is presented by Deel - check them out here:https://get.deel.com/ruynb7o4lfjkSponsors:SurrealDB: The multi-model database for AI agents. Check them out here: https://surrealdb.com/Omni: The AI analytics platform trusted by fast-growing companies like Perplexity, Synthesia, and dbt Labs. Check them out here: https://omni.co/Venture Comet: The platform that gives startups and scale-ups real-time equity tracking, daily business insights and automated management information. Check them out here: https://venturecomet.com/Timestamps:0:12 - ElevenLabs Summit in East London1:02 - Three businesses at ElevenLabs explained2:19 - Enterprise growth channels discussed3:36 - Transition from creative to enterprise business4:00 - From nothing to millions5:14 - New channels for growth strategies6:12 - Exciting marketing stunts planned6:40 - Personal career journey and transitions7:50 - Engineering mindset for growth systems8:12 - Importance of building a pro system10:34 - Cultural values at ElevenLabs11:16 - Balancing execution with a positive culture
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An interview with Luke Harries, Growth / Engineering at ElevenLabs
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