An Interview with OG Dental Marketing Specialist Nancy Lashley Sullivan

I always say that the two greatest charlatans in dentistry (after dental insurance companies, of course) are marketers and consultants. But this one marketing consultant breaks the mold. In fact, she's the one who set the bar in the first place. Nancy Lashley Sullivan began her rich and storied career 25 years ago when "dental marketing" wasn't yet a concept. While the landscape of marketing in dentistry has changed over the years, Nancy's approach has remained solidly grounded in authenticity. Her success has earned her the well-deserved title of "Dental Marketing Specialist." In this episode of The Patient First Podcast, Nancy tells her story of how she got into this very special line of consulting and explains where taking her own advice has gotten her today. I'm Dr. Bryan Laskin—author, dentist and entrepreneur who has personally benefited from Nancy's sage advice in the past and who enthusiastically recommends her to other dentists and business leaders in our industry. Learn more marketing insights from Nancy: Nancylashleysullivan.com