An Interview with Pete Dupuis

In this episode, George Branford, co-founder of Hamper and INTENT91, is joined by Pete Dupuis, co-founder of Cressey Sports Performance and business coach at Business For Unicorns, which currently supports around 150 gym owners worldwide. Pete has been in the industry since 2007 and brings nearly two decades of experience building, scaling and leading high-performance training facilities. Together, they dive into the realities of long-term gym ownership and what actually drives sustainable growth. Inside this conversation, you will learn:Why niching down to one clear audience accelerates authority, growth and perceived expertiseHow Cressey Sports Performance built a powerful brand with zero digital ad spendThe importance of relationship-driven, boots-on-the-ground marketing over chasing algorithmsHow to structure your marketing calendar to avoid chaotic, reactive promotionWhat separates true business owners from “power rack owners” - systems, SOPs, quarterly planning and leadershipLessons learned from losing half a team in one year and how that shaped stronger leadershipHow to transition from operator to CEO without losing control of qualityWhy product quality and coaching standards still matter more than viral content Pete also shares how his role has evolved over time, how he balances business with family life, and what it really looks like to build something that runs without you in the room. If you are in the trenches building your gym or looking to move from self-employed coach to true business owner, this episode is packed with hard-earned insight and practical perspective. Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]