An Intro to Direct Response TV Advertising (And Yes, You Can Afford It)

Many small to mid-sized business owners are surprised to discover that TV advertising is much more cost-effective than they think. Sure, a Super Bowl ad costs millions for a 60-second spot. But you can be much more surgical in finding the right networks, the right day part, the right message, and fine tune your results based on the analytics to generate BIG growth on a very reasonable budget. On today's show, Mic Feld explains how direct response TV advertising works and how you can use an insider's knowledge to get great results regardless of your budget.