An Introduction to Blooming Beyond Borders

The Beyond Devices podcast is brought to you by Jan Dawson and Aaron Miller. Jan is the author of the Beyond Devices blog, as well as the owner and Chief Analyst at Jackdaw Research, a research and advisory firm focused on the consumer electronics market. Aaron is a business school professor, but in a past life ran one of the most popular iMovie blogs and co-authored several books in the iMovie: the Missing Manual series with David Pogue, and remains an avid follower of all things Apple.Jan can be found on Twitter at @jandawson, while Aaron is @aaronmiller. We welcome your feedback on any of our episodes or the podcast in general.

Let me take you behind the scenes as I use try to quickly launch and scale a new business while utilizing various marketing strategies to build a powerful brand around the business.Initially we'll focus on building the business by using Amazon as the primary sales channel - but together we'll watch as the brand grows beyond the basic FBA marketing tactics.