An Introduction to Sport Marketing

Have you ever wondered what makes sport marketing so different from all other forms marketing? Or been curious about the unique challenges sport marketers face? If so, this is the podcast for you as today we provide a macro view of the field and study of sport marketing. So if you are interested in learning more about how sport is different from other forms of entertainment and how that affects a marketer’s approaches to attracting fans and sponsors just sit back, relax, and enjoy this episode of The Sport Professor Podcast.