An Olympic Games fit for the next century. Welcome to Hollywood

Send us Fan MailAs the games reaches its spectacular concluding ceremonies in Paris, its future remains unclear.The undoubted success of these games have been marred by the controversy over the opening ceremony, and over the boxing legitimacy of the medals won by Taiwan’s Lin Yu-Ting and Algeria’s Imane Khelif.  Both boxers have been subjected to abuse on social media and speculation about their sexes even though the International Olympic Committee (IOC) has said they both have met all criteria.The dilemma for the  IOC is one facing global organisations: How to change while retaining core values associated with its brand.Some understanding comes from the way the Olympic Charter clarifies its mission. Yes, it’s like the mission statement of any corporation ...Stay up-to-date with all of Tudor's podcasts, blogs and current affairs commentary by signing up to our newsletter! Email [email protected] to sign up!Follow Tudor on Twitter @TudortweetFollow Tudor's blogs:everydaycreativity.ukleaderswedeserve.wordpress.com