Ana Granados Chapatte: Pork Consumer Trends | Ep. 68

“The main problem is that we move so fast that consumers don't know what we are doing in the swine industry [to improve animal production, welfare]. Improvement is everywhere, every day in our lives.” – Ana Granados ChapatteWhat you will learn:1. Green deal;2. Brexit;3. Product labeling around organic and vegan products;4. New welfare legislation;5. Banning of castration;6. Farrowing stalls;7. Gene editing;8. Animal transport.Meet the guest: Ana Granados Chapatte is the Director of the European Forum of Farm Animal Breeders (EFFAB) since 1st July 2018. At the same time, she also became General Secretary of the Farm Animal Breeding & Reproduction Technology Platform (FABRE TP). She was educated at the Polytechnic University of Madrid as an agronomist in zootechnics. After her study, she worked for the Belgium cattle breeding cooperative organization AWE for 12 years, the first 4 years as a researcher, and the last 8 years as head of the bovine semen production laboratory and quality manager. Since 2012 she has worked as animal production and sustainability advisor for the Walloon Farmers Union.