Ana Milicevic, Principal and Co-founder of Sparrow Digital Holdings

This week’s guest is principal and cofounder of Sparrow Digital Holdings, Ana Milicevic. Sparrow advisors is a digital advisory firm that works with companies across ad tech, mar tech, e-commerce and media to generate and grow revenue. We talk about the disconnect ad tech has with it’s intended value, our own perception of advertising, working with CMOs to get digital ready and building a business with a sibling. She is one of the sharpest in the game and a trusted voice of what’s happening in marketing.