Analítica web para humanos

Podcast con el audio íntegro de la sesión de HangoutON, tu canal divulgativo en YouTube, dedicado a la analítica web. Descubriremos cómo las cifras y métricas, incluso en un primer vistazo, nos ayudan a conocer los gustos y necesidades de nuestros usuarios/clientes, qué herramientas hay disponibles para analizar todos los datos más allá de Google Analytics, porqué es importante tener clara una estrategia y un objetivo para medir correctamente y obtener resultados, errores más frecuentes que se producen y muchos consejos más para entender que la analítica web no es cosa de robots sino que está hecha para los humanos. En la charla nos acompañan cuatro grandes especialistas en analítica digital y marketing online: - Fernando Maciá Domene (https://twitter.com/fernandomacia), fundador y director de la consultora de marketing online Human Leven, especialista en posicionamiento en buscadores y analítica web. Profesor de marketing digital en diversos másters y autor de varios libros sobre esta temática. - Elena Millán (https://twitter.com/eMillanO), consultora freelance de Analítica digital y Marketing Digital. Autora y docente de diferentes programas de formación en medición digital. - Miguel Ángel Mena (https://twitter.com/kamemian), ingeniero informático, Digital/B.I. analyst en YAAP. Un apasionado de la analítica web interesando por la fusión entre analítica digital, Businnes Inteligence y Big Data. - Carolina Cristanchi (https://twitter.com/carol1nth3sky), analista y visualizadora de datos apasionada de la gamificación. Gamification designer en el proyecto educativo Zombiología.

Episode metadata supplied by the publisher feed · Published Apr 25, 2014

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