Analog in a Digital World | What the F* is Happening to the Office? with Caitlin Begg

In this episode of What the F is Happening to the Office?, Bob Fox talks with Caitlin Begg, sociologist and founder of Authentic Social, about how technology and human connection need to be integrated and how smart workplace design can optimize both.We explore socio-technical design, how communication norms impact hybrid work, how AI is reshaping behavior, why casual "water cooler" conversations still matter, and how leaders can create more human-centric, high-performing environments. Caitlin shares actionable ideas to reset norms, encourage deeper collaboration, and rethink how we use technology without losing our humanity.Caitlin Begg is a sociologist, researcher, and founder of Authentic Social, an applied research lab based in New York City and Amsterdam. Her work focuses on designing a socio-technical future by optimizing the balance between human connection and technology, with a focus on workplace communication, AI, and digital culture. A frequent speaker across Europe and the U.S., Caitlin also hosts the Progression to Analog podcast, exploring how we stay human in an increasingly digital world.