Analysing Qatar Airway's Stake in the International Airlines Group

Qatar Airways has recently acquired a 10% stake in the International Airlines Group for which they paid US$1.7 billion. This podcast discusses possible strategy behind this partnership and its impact on the competitive landscape in Qatar Airways' service areas and the airline industry as a whole.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.