Analysis: A Macat Analysis of Blue Ocean Strategy

What this episode covers

Visit the episode webpage below to sign up to the Audible 30-day free trial to listen to full audiobooks for free! Title: Analysis: A Macat Analysis of Blue Ocean Strategy Subtitle: How to Create Uncontested Market Space and Make the Competition Irrelevant Author: Stephanie Lowe Narrator: Macat.com Publisher: Macat International Limited. Release date: 06-30-2016 Language: English Summary: Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy. According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities. Published in 2005, and with part of the research funded by some of the world's largest corporations, Kim and Mauborgne's book has been well received around the world. It has been translated into 43 languages and has sold over 3.5 million copies. Kim and Mauborgne are currently codirectors of the Blue Ocean Strategy Institute.

Distinct summary based on available episode metadata or transcript content.