Analysis of 5 Million Posts Shows What Works Now in Social Media

Seth Bridges, the Founder and Head of Product & Marketing at Rival IQ, joins this episode of Social Pros to discuss what it takes to keep engagement rates up and share his 2022 social media industry benchmark report. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Getting likes is important, views are equally great, but what really ties everything together is a keen understanding of engagement rates. Seth Bridges, the Founder and Head of Product & Marketing at Rival IQ believes in the importance of engagement rates so much that he's published six installments of his benchmark report. For context, the report analyzed 5 million pieces of content across 14 industries to highlight the biggest engagement dos and don'ts. In this conversation, Seth discusses the factors that affect engagement rates and emphasizes consistency. He also throws in some pointers on social media algorithms, including how to use them to your advantage. In This Episode: 03:39 - How Rival IQ helps social media marketers 04:37 - The platforms covered in Rival IQ's report 07:09 - How industry and strategy affect engagement rates 14:55 - Why Rival IQ analyzes both organic and paid posts across platforms 19:31 - How consistency affects social media reach 24:31 - Factors that affect engagement rates 31:21 - The surprising aspects of Seth's report 36:37 - Jumping on popular hashtags vs creating your own 40:11 - Seth's advice for anyone looking to become Social Pros Resources Visit SocialPros.com for more insights from your favorite social media marketers.