Analysis of the 2025 WrenchWay Technician Survey [E189] - Diagnosing the Aftermarket A to Z

Thanks to our Partner, NAPA Autotech TrainingKey Takeaways:Survey Demographics & LimitationsSkewed Representation: 62% of respondents had 20+ years of experience, while entry-level and mid-career techs were underrepresented. Geographically, responses were heavy in the East/Midwest but sparse in central/western U.S.ASE Certification Bias: 80% of respondents held ASE certifications, contrasting with the broader industry (only ~25% of U.S. technicians are ASE-certified). Fanslow urges broader participation for accurate data.What Technicians WantProper shop equipment (87%) – Includes OE tools (e.g., GTS+ for Toyota/Honda), ADAS calibration tools, and powertrain tables 210.Paid vacation (83%) and retirement plans (72%) – Fanslow notes ambiguity in definitions (e.g., weeks offered) and calls for industry standardization.Paid training (65%) – Despite high demand, many techs underutilize training opportunities.Hourly/salary (majority) > hourly + production bonus (25%) > flat rate (20%). Fanslow attributes this to desire for stability, especially in rust-prone regions where labor guides may be unrealistic.Industry Pain PointsLow Satisfaction: Only 49% would recommend their shop to a friend. Poor communication (30% approval) and inadequate mentorship (<30%) are key issues.Urgent Needs: Higher pay (78%) – Fanslow advocates for cost-of-living-adjusted wages over raw dollar comparisons.Better benefits, tool allowances, and management (13–14%) – Vague but critical for retention.Call to ActionIncrease Survey Participation: Fanslow urges technicians to join WrenchWay (free) to amplify diverse voices, especially from underrepresented regions/experience levels.Shop Owner Accountability: Recommends transparent conversations about compensation, equipment, and mentorship programs to address dissatisfaction.Notable Quotes“4700 respondents is impressive, but in a field of 800,000 technicians, it’s hardly a scratch.” – Matt Fanslow “If you’re not paying attention to cost-of-living-adjusted wages, you’re missing the point.” – Matt Fanslow Actionable InsightsFor Technicians: Join WrenchWay to contribute to future surveys. Advocate for clear career paths and training at your shop.For Shop Owners: Benchmark pay against local cost of living. Invest in OE tools and mentorship programs to retain talent.Industry-Wide: Address communication gaps and collaborate with schools to improve perceptions of the trade (only 25% of shops support local schools).Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/