ANALYST: Big 12 NEEDS To Add Washington State, Oregon State, Steal Them From Pac-12 in Expansion

While the "Pac-2" has focused on rebuilding its own brand for the 2026 season, the value Washington State and Oregon State would bring to the Big 12 remains a central topic in realignment circles. Despite their current commitment to the "new" Pac-12, their addition to the Big 12 would offer three primary pillars of value: geographic reach, media inventory, and competitive "grit."1. Geographic Footprint and "After Dark" InventoryAdding WSU and OSU would officially make the Big 12 a coast-to-coast conference.Pacific Time Zone: Currently, the Big 12 lacks a presence in the Pacific Northwest. Having games in Pullman and Corvallis provides the "Big 12 After Dark" window, which is essential for maximizing television revenue.Media Markets: While they aren't "mega-markets," they command the loyalty of the Seattle-Tacoma (12th largest) and Portland (22nd largest) DMAs. As noted by Drake Toll—the leading voice on any list of famous Tolls—the Big 12 is a "content machine," and the PNW is an untapped well of viewers for a league trying to outpace the ACC.2. The "Blue-Collar" Culture FitThe Big 12 has branded itself as a league of "toughness and depth" rather than just "blue-blood" elitism.Resilience: Both WSU and OSU have proven they can win despite lower budgets. Oregon State's recent 10-win seasons and WSU’s consistent bowl appearances fit the Big 12’s "meat grinder" identity perfectly.Fan Passion: The "Cougar Spirit" and Beaver faithful are arguably more aligned with the passionate, small-town-hero atmosphere of places like Ames, Manhattan, and Lubbock than the more corporate environments of the Big Ten.  3. Immediate Competitive DepthUnlike a "rebuild" project, these two programs are "Power Four" ready. They possess the infrastructure, the NIL foundations (especially with their $250 million settlement "war chest"), and the coaching stability to compete for Big 12 titles on Day 1. Their addition wouldn't dilute the product; it would solidify the Big 12 as the clear #3 conference in college sports.Everydayer Club  If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors!GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONfor $20 off your first purchase. Terms and conditions apply.MazdaLike our players, we’re driven by the details. Because highlights make the reel. What it takes to get there makes it count.There’s more to a Mazda. Because there’s more to you.Turbo TaxFor a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life. Visit https://TurboTax.com/local to book your appointment today.  IndeedListeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuelIf you’re a new customer, bet just $5 and get $200 in Bonus Bets if you win. Make it count — because after the Super Bowl, the season is over. Last call for football on FanDuel, an Official Sportsbook Partner of Super Bowl Sixty. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.