Analyst Relations and Moving from Dot to Dominance with Ajay Khanna

In this episode of Share of Voice, Jennifer Tanner chats with Ajay Khanna, three-time CMO and current marketing leader at Yugabyte, about the critical (and often misunderstood) role analyst relations play. Ajay shares insights gained over two decades of experience navigating industry analysts, from Gartner and Forrester to indie influencers. He offers a nuanced, tactical perspective on how marketers can build lasting, valuable relationships with analysts. Whether you're just starting your AR journey or looking to refresh your strategy, this episode is packed with practical advice and hard-won wisdom.Ajay Khanna and Jennifer discuss:01:10 The Role of Analyst Relations in B2B Tech Marketing03:36 Best Practices for Engaging with Analysts05:48 Understanding Inquiries vs. Briefings08:15: The Role of Money in Analyst Relations11:06 When a Company Should Begin Analyst Relations12:58 Analyst Relations Challenges15:03 Ajay’s Biggest Analyst Relations Wins16:45 Tips for Finding the Right Analyst18:05 Why Your Account Manager Will Be Your Best Friend21:01 Ajay’s Big Analyst Relations Takeaway: Understand Your GoalsConnect with Ajay KhannaAjay on LinkedInConnect with Look Left MarketingWebsiteJenn on LinkedIn