Analytics: The Science of Understanding and Listening to Consumers

Marketers need to embrace the importance of analytics in their daily lives. Whether a simple vanity telephone number, survey or more advanced tools such as Google Looksee or Lucky Orange, the voodoo behind marketing can all be revealed through understanding the importance of listening to a consumer.Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.comDownload and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast