Analyzing Propensity and being CUSTOMER DRIVEN with Rony Vexelman, the VP of Marketing at Optimove

Analyzing Propensity and being CUSTOMER DRIVEN. Rony Vexelman, the VP of Marketing at Optimove joins us this week on the CX and Culture Connection Podcast to discuss MAXIMIZING YOUR MARGINS while improving the customer journey. The CX & Culture Connection Podcast with Matt Egol of JourneySpark Consulting Rony Vexelman Linkedin: https://www.linkedin.com/in/ronyvexelman/ Optimove Website: https://www.optimove.com/ Optimove Conference Information: http://connect.optimove.com Optimove Youtube: @Optimove 0:00 - Preview 0:33 - Introduction to the Show and Rony Vexelman 1:50 - What does customer-led marketing mean? How does Optimove help? 5:04 - What is a Micro-Segment? 8:37 - If/Then Statements 9:57 - From campaigns to capabilities with customer moments 12:02 - From buying impressions to building experiences 13:33 - The hot phrase right now is Propensity 16:32 - Customers are people and you have to be connected to them 17:43 - The movable middle, what is it? 22:53 - How do you target your customers? 26:21 - How important is research and testing? 29:38 - How do you leverage AI and where is it headed? 35:01 - What metrics should you use to measure success with customers? 36:40 - How to learn more about Rony and Optimove 38:32 - Closing thoughts #cx #culture #marketing #business #trends #customer #strategy #journeyspark #optimove #movablemiddle 📌Linkedin Personal: https://www.linkedin.com/in/matthewegol/ 📌Linkedin Business: https://www.linkedin.com/company/journeysparkconsulting/ 📌Website: https://www.journeysparkconsulting.com/ 📌Facebook: https://www.facebook.com/profile.php?id=100094736604400 📌Spotify: https://open.spotify.com/show/2OKVpTrPgHPnSw2WeZWJpM 📌Amazon Podcast: https://music.amazon.com/podcasts/75160650-c68a-4fa8-9ddc-3429d94bd02e/the-cx-and-culture-connection-podcast-with-host-matt-egol-of-journeyspark-consultants 📌Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lNjJiZGM5OC9wb2RjYXN0L3Jzcw 📌IHeartRadio: https://www.iheart.com/podcast/269-the-cx-and-culture-connect-120241285/ 📌RadioPublic: https://radiopublic.com/the-cx-and-culture-connection-pod-Ww1eeX More about Matt Egol and JourneySpark Consulting: Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven. Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing. Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures. #cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity