EPISODE · Jun 18, 2023 · 36 MIN
Anand Sanwal: What Software Buyers REALLY Think About Their Vendors
from Healthy Competition: Product Marketing | Competitive Intelligence | Strategy · host Andy McCotter-Bicknell
Anand Sanwal is the Co-Founder & CEO of CB Insights, a tech marketplace platform that enables organizations to make buying decisions quickly and with confidence. We covered lots of ground in this episode—there should be something in here for just about anyone: lessons from growing the CB Insights newsletter to nearly a million subscribers "human-in-the-loop" as a differentiator, and whether or not AI poses a risk to this CB Insights's new product, Yardstiq, and how it delivers quant & qual data for a market landscape how competitive intel should change as an organization grows and matures why "all-in-one" platforms have a competitive advantage over point solutions today Follow Anand: Twitter, LinkedIn Check out CB Insights: Website, Newsletter Check out Yardstiq: Website Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.
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Anand Sanwal: What Software Buyers REALLY Think About Their Vendors
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