Anaphylaxis UK’s Next Step: Addressing the Emotional Impact of Allergies

Living with serious allergies isn't just a physical challenge—it can take a significant emotional toll. In this episode of Let’s Talk About Allergies, we explore an innovative new initiative from Anaphylaxis UK aimed at tackling allergy-related anxiety.Funded by Innovate UK, through a Knowledge Transfer Partnership with the University of Surrey, this programme will develop resources and support services to help individuals manage the psychological impact of living with allergies.Joining us are Anaphylaxis UK’s Chief Executive Simon Williams, counselling psychologist Dr. Erin Alford, and allergy psychology expert Prof. Chrissie Jones. Together, they discuss why allergy anxiety is often overlooked, what practical strategies can help, and how this programme aims to provide long-term support for those affected.Tune in to learn how this initiative could transform allergy care and ensure that no one faces the hidden battle with allergies alone.