Anatomie du blockbuster

from IFM Hosted by Institut Français de la Mode

Une "anatomie du blockbuster" : cette "arme de distraction massive made in Hollywood" ne cesse de se réinventer depuis "Les Dents de la Mer" (Steven Spielberg, 1975), en confortant la domination d’Hollywood sur l’industrie cinématographique mondiale. Le blockbuster est devenu une façon de s’assurer contre les risques sur un marché des publics par définition incertain. Plus les majors du cinéma prennent de risques financiers, moins elles en prennent sur le plan artistique, ce qui aboutit à une palette de stratégies pour exploiter le "déjà vu". Pourquoi aller au cinéma en 2017 ? Pourquoi ne pas tout regarder de chez soi ? Aujourd’hui, les majors cherchent à créer des « événements » autour d'un film, avec une audience devenue « binaire » : réussites énormes ou flops monumentaux... Une conférence de Paul Vacca, écrivain.

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Anatomie du blockbuster

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