EPISODE · Mar 2, 2020 · 13 MIN
Anatomy of a great piece of content (and how to create it)
from The Content Byte · host Lynne Testoni and Rachel Smith
Writing a good piece of content can be quite different to penning a feature for a magazine. In this episode, we look at how to choose a topic, perform basic keyword research and write a decent headline. Also covered: writing metadata and the call-to-action (CTA) - plus the resources to help you do all of the above!
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Anatomy of a great piece of content (and how to create it)
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