Anatomy of a Rebrand

[0:00] In less than two weeks, we'll officially reveal the new name for the business and the podcast. [0:12] In this episode, Anatomy of a Rebrand, you’ll learn the elements you’ll need for rebranding  [1:04] Start by asking yourself (and your team) some questions and if you have rebranding questions, ask away at www.yongpratt.com/258  [1:35] Question number one when considering a rebrand[1:53] Question Number two when considering a rebrand? [2:47] When you're rebranding, here's the third question you want to ask? [3:15] Two categories of assets you’ll need for a rebrand. Find the lists at www.YongPratt.com/258 [3:30] Business Essentials You’ll Need [3:44] What’s your address?[3:56] How will people find you socially?[4:07] What’s your attention-grabbing one-liner? [4:16] Don’t be an infringer! [4:50] What’s your MO?[5:15] What do you believe?[6:18] Visual Assets needed for a rebrand [6:49] Episode recap[7:45] Join Yong for a brand new challenge to turn your awesomeness into something tangible - a book! Save your seat for the 5-day Kickstart Your Book™ challenge kicking on rebrand day, February 17, 2000. [8:37] In the challenge, we’ll share the quickest and easiest ways to create your book by repurposing what you’ve already created or from scratch [9:13] Be sure to save your seat and share the challenge with friends: www.kickstartyourbook.com Hosted on Acast. See acast.com/privacy for more information.