Anatomy of a Trademark/Merchandising License Agreement with Danny Simon & Greg Battersby

This session will discuss the 10 most important provisions in a merchandising license agreement from a both a licensor and licensee perspective. Frequently, licensors and licensees have different agendas in negotiating license agreements. The session will explore each provision and its intended purpose; what each party may want or need; and possible compromises to create a win-win situation for both sides. Examples of provisions will be provided.