And Then She Did: The Story Behind the Trips That Transform Women (Bonus EP67)

This one is a little different. I took the podcast on the road... well, on the trail... and went to Sedona with Sheila Kofahl, founder of And Then She Did.Sheila leads women on guided hiking adventures. She handles everything: the van, the itinerary, the driving, the parking permits, even the daily briefings. You just show up, lace up, and let her take over. It's honestly the most appealing thing I've heard in a while.But her story is the real thing. Sheila lost her home in the market crash, walked away from a 20-year marriage, and found herself answering a therapist's question she hadn't thought about in years: what do you actually like to do? The answer was hiking. Solo travel. Getting outside. And then she did.We talked about the women who book these trips and why they come. Spoiler: it's usually not just for the hiking. Life transitions, empty nesting, grief, illness, fresh starts. The trail has a way of making room for all of it.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results.🧰 I love me a good digital marketing tool. Peek inside my toolbox.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren't separate goals.