Andie with VP of Brand & Design Michelle Copelman

The traditional swimwear buying experience for women hasn’t been great: going to a store to buy something you feel “okay” about instead of something that genuinely excites you. And that is precisely what Michelle Copelman, VP of Brand and Design at Andie, was keen to elevate.A graduate of Parsons School of Design, Michelle brings her eye for design to the process of creating collections based on what Andie customers want. Part of Andie’s success has been accumulating knowledge through thousands of video consultations (which boomed during Covid-19 in particular)—providing an authentic insight into what women want in look and fit. In this episode, Michelle also talks about:The “problem” of having a 10,000 person waitlist for a new designThe fun behind collaborating with Demi Moore on a recent collectionThe launch of an intimates lineThe Australian market and what a large part the beach plays in specific marketsYou’ll also hear Michelle share how fun the entire process is, from looking at fit and fabric to designing and sharing it with customers. Andie is exclusively DTC, so you need to go to their website if you want their suits.This episode is brought to you by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by Wavebreak8-figure eCommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co