EPISODE · Aug 29, 2025 · 30 MIN
Andrea Brimmer on Disrupting Finance and Championing Women’s Sports
from The CMO Whisperer · host Steve Olenski
My guest is Andrea Brimmer, the Chief Marketing and PR Officer at Ally Financial, where she leads the company’s integrated marketing strategy and brand transformation. Since joining Ally in 2006 and relaunching the brand in 2009, she has redefined what a financial services company can be—putting consumers first and driving bold, disruptive growth. Under her leadership, Ally has earned spots on Fast Company’s “Brands That Matter,” and Brimmer herself has been recognized as one of Forbes’ Most Influential CMOs five times, earning a place in the 2024 Forbes CMO Hall of Fame. An absolute trailblazer in the industry, she has also been honored by Adweek, Fast Company, and She Runs It for her creativity, leadership, and cultural impact.
What this episode covers
My guest is Andrea Brimmer, the Chief Marketing and PR Officer at Ally Financial, where she leads the company’s integrated marketing strategy and brand transformation. Since joining Ally in 2006 and relaunching the brand in 2009, she has redefined what a financial services company can be—putting consumers first and driving bold, disruptive growth. Under her leadership, Ally has earned spots on Fast Company’s “Brands That Matter,” and Brimmer herself has been recognized as one of Forbes’ Most Influential CMOs five times, earning a place in the 2024 Forbes CMO Hall of Fame. An absolute trailblazer in the industry, she has also been honored by Adweek, Fast Company, and She Runs It for her creativity, leadership, and cultural impact.
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Andrea Brimmer on Disrupting Finance and Championing Women’s Sports
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