Andrea Coville – Making Your Message Noticeable

What this episode covers

Relevance The Power to Change Minds and Behavior and Stay Ahead of the Competition by Andrea Coville Today it’s not about what you say, it’s about who would get value from what you say. As the book title says it’s allows about relevance and in today’s super social market you are either relevant and “shared” or you are nothing. The book dives deep into how relevance works and then moves forward with sections that will help business people understand how to become more relevant to their existing and future clients. It’s not simple to do but it’s a lot easier with the road-map and insights found in this book. This book is an eye opener for anyone who is trying to communicate to a specific audience and needs to be heard. Link to video about how to pirate a bog.

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