Andrea Mandel Campbell- Why Mexicans Don't Drink Molson

Andrea Mandel Campbell joins the program to discuss her book Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity. Canada is a country notorious for its middle of the road, fence-sitting proclivities. It's time to take a stand and come up with a winning strategy for taking on the world. To do that, we’ll first need to ask ourselves some hard questions about what it means to be Canadian and what we want to achieve