Andrea Simon: Anthropology and Business

I had the pleasure of speaking with Andi Simon this week on Women Influencers. Andi is the founder of Simon Associates Management Consultants LLC (SAMC), which she founded in 2002 to apply anthropology’s methods, tools, and theory to businesses in need of change. We discussed how she was being trained to take over the family retail business when she went off to college at Penn State and discovered Anthropology by chance. After completing her undergraduate work at Columbia, she went right into a doctoral program. She studied how people change, particularly immigrants modifying and adapting their cultures into the cultures of their new countries. Then, while being perfectly content being a professor, she was introduced by her husband Andy to a whole bunch of folks at Citibank who asked her to come on board and help them change.That kick started her career as a consultant, which has been her focus for 22 years and counting. She has also penned 3 books on the subject! We talked about the challenges of being a woman in business, Andi’s influence and strategies to effect change, and why I started my podcast. “Believe in Yourself” - Andrea SimonConnect with Veronica:https://www.capstackcommercial.com/veronica-malolos-ccimhttps://www.linkedin.com/in/veronica-malolos-ccim-401649218/Connect with Andi:https://www.andisimon.com/https://www.linkedin.com/in/andisimon/#womeninbusiness #CRE #commercialrealestate #businesspodcast #realestatepodcast #commercialbroker #entrepreneur #CCIM #anthropology