Andrea Wasserman on Being an Intrapreneur and How to be a Rules Changer, Not a Rules Breaker in a Corporate Role

Respectfully challenging the status quo and advocating for change in a large corporate organization can seem impossible. In this LEAVE YOUR MARK "snack segment," Andrea Wasserman, a visionary, outcome-driven executive with over 20 years of experience across consumer and B2B2C sectors, shares her secrets to intrapreneurship. Intrapreneurship is when you have an entrepreneurial mindset within a company that is self-motivated and proactive. In this episode, we discuss how to be a change agent in a corporate role, how to bring people on board, work cross-functionally, and motivate people who don't report to you to help execute a strategy. Andrea shares tips on being a project leader with vision, making each team feel essential to the outcome, and customizing the communication approach based on each audience's specific needs and preferences. We also discuss how mid-level employees can manage up by understanding their manager's goals better and ways they can be supportive.