Andrea Wetsel: Stop Performing Success and Start Building It

What if success didn’t require permission?In this episode of Beyond Should, Lucy Reynolds sits down with entrepreneur and Brush On Block founder Andrea Wetsel to explore ambition, entrepreneurship, leadership, and the hidden energy drains that keep women from pursuing what they truly want.Andrea shares the lessons she learned building a business from the ground up, overcoming setbacks, protecting her energy, embracing failure as learning, and giving herself permission to want to win. Together, they discuss female leadership, confidence, motherhood, decision-making, and why letting go of performative expectations can unlock a more aligned and impactful life.If you’ve ever felt pressure to play small, over-explain your choices, or follow someone else’s definition of success, this conversation is for you.Connect with Andrea Check out The Murmuration CollectiveInterested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletter