Andres Castro: Enhancing Relationships with AI, Digital Signage, Big Data, Globalization of Tools

Andres Castro, the Teamhead of Customer Connectivity at PUMA Group, explores the transformative power of AI and big data in modern retail. Drawing from his expansive experience in launching digital solutions, Andres shares insights on balancing technology with human interaction, the shift towards SaaS partnerships for scalable success, and the challenges of implementing global tools that cater to diverse market needs. His discussion shows how PUMA is leveraging digital innovation to create seamless, personalized shopping experiences and strengthen global retail partnerships. 00:00 - Intro 01:12 - Ten Quick Ones - Hype or Ripe 06:58 - On AI Enhancing Relationships 13:48 - The Role of Digital Signage 18:06 - Big Data Implementation 28:54 - Bridging B2B and D2C: Enhancing User Experience 38:50 - Priorities Segment: Investment Focus 2025 EPISODE LINKS Andres' LinkedIn: https://www.linkedin.com/in/andres-castro-67404aa1/ SPONSOR Please support this podcast by checking out our sponsor: Touchtech: https://www.touchtech.com/ SOCIAL Twitter: https://twitter.com/deniz_chaban LinkedIn: https://www.linkedin.com/in/denizchaban/