Andrew Appel of IRI on the Power of Data

Andrew Appel, CEO of IRI, spoke with MMG Editor Kathryn Mulligan about how retailers are leveraging data, analytics and social media as they try to become multichannel and more consumer-centric. Appel talked about the changing landscape of retail, and how a company like IRI, which has been around for nearly four decades, continues to innovate and adapt to changing market dynamics.