Andrew Covato - growth and measurement

What this episode covers

This week on the Madvertising podcast, we talk to Andrew Covato. Andrew is the Founder and Managing Director of Growth by Science, a consultancy that helps marketers and ad platforms build truly scientific growth and measurement programs. With more than 15 years in AdTech and MarTech at companies like Google, Meta, Netflix, Snap, and eBay, he’s become a go-to advisor on incrementality, media mix modeling, and how to assess the real ROI of advertising in a privacy-first world.

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Frequently Asked Questions

How long is this episode of Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast?

This episode is 32 minutes long.

When was this Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast episode published?

This episode was published on February 13, 2026.

What is this episode about?

This week on the Madvertising podcast, we talk to Andrew Covato. Andrew is the Founder and Managing Director of Growth by Science, a consultancy that helps marketers and ad platforms build truly scientific growth and measurement programs. With more...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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