EPISODE · Feb 13, 2026 · 32 MIN

Andrew Covato - growth and measurement

from Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast · host AdQuick

This week on the Madvertising podcast, we talk to Andrew Covato. Andrew is the Founder and Managing Director of Growth by Science, a consultancy that helps marketers and ad platforms build truly scientific growth and measurement programs. With more than 15 years in AdTech and MarTech at companies like Google, Meta, Netflix, Snap, and eBay, he’s become a go-to advisor on incrementality, media mix modeling, and how to assess the real ROI of advertising in a privacy-first world.

Episode metadata supplied by the publisher feed · Published Feb 13, 2026

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Andrew Covato - growth and measurement

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