EPISODE · Feb 28, 2017 · 17 MIN
Andrew Dumont: Customer Expansion and Account-Based Marketing
from B2B Nation · host B2B Nation
Andrew Dumont, marketing expert and former CMO at Bitly, was a recent guest on B2B Nation. We talked about the similarities between account-based marketing (ABM) and inbound marketing, how those two tactics can work together, and how to increase customer retention and reduce churn rate through customer expansion tactics.
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Andrew Dumont: Customer Expansion and Account-Based Marketing
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