Andrew Eklund: Dial-Up to AI - 30 Years of Marketing Evolution

In our debut episode of the LiftKit Marketing Podcast, we sit down with Andrew Eklund, founder of Ciceron, Minneapolis’ first digital agency and a true trailblazer in the world of marketing and technology. Andrew shares his 30-year journey through the digital revolution from launching a CMS before WordPress even existed to building e-commerce sites before Amazon Prime was a thing. He opens up about the highs and lows of agency life, the challenges of burnout and reinvention, and why connection still matters more than ever in a tech-saturated world. We also dig into: The early days of digital marketing (and what’s changed) His work with TAAN Worldwide, a global agency network Why AI needs a human-centered strategy to be effective What agencies should be doing to stay relevant right nowIf you're a marketer, agency owner, entrepreneur, or just love a great founder story, this one is for you.